Leading, Managing and Developing Talent

• Talent: definitions, models, complexities, implications
• Contextual influences: changing nature of work and workplaces, jobs and roles, organisations and structures, flexibility, managing change, global/international influences, ethical influences
• Leadership: definitions, impact of values and culture, developing leaders, leaders and teams, leaders and followers
• “Managership”: engagement, managing performance, communication, working with/without trade unions, virtual/global management
• Development: different approaches, individual and group, individual and teams, coaching and mentoring, self-development, face-to-face and virtual, different national cultures
• HRM: what, role, managing their contribution

Marketing Strategy in an “Always On” World

• Understand customers: buyer behaviour and the customer journey
• Identify and analyse competitors
• Undertake external market analysis (PESTLE analysis – political, economic, social, technological, legal and environmental influences on marketing strategy)
• Conduct an Internal analysis – ‘how can we be different’?
• Segmentation and Targeting, the development of target customer profiles
• Branding and Positioning for competitive advantage
• Use of the marketing mix (7Ps) to communicate value

International Logistics and Operations Performance

• International logistics and operations strategies
• Capacity management, including inventory management
• Purchasing and international supply chain management
• Process design and performance management
• Use of information technology: ERP, e-commerce & e-business
• Project management
• Managing quality and improvement
• Innovation and design
• Measures of operational performance and their impact on business performance
• Risk management and CSR (corporate social responsibility)

International Management of Finance

• Develop a broad understanding of the international financial environment
• Compare and contrast financial instruments used by organisations in an international context and multinational corporations to minimise risk and maximise shareholder returns.
• Examine relevant concepts and theories relating to an entity’s expansion beyond national borders to develop multinational corporations, and the financial, ethical and social implications and risks of such expansion.
• Consider the reporting of financial information around the world and the ongoing harmonisation of reporting standards will also be considered.
• Investment appraisal using DCF Methods, allowing for inflation, taxation and risk
• Foreign currency and interest rate risk and ways to mitigating the risk
• Dividend policies, their advantages and limitations.

Digital Business & Transformation

• Strategie, Struktur, Kultur und Prozesse einer digitalen Organisation
• Essentielle Grundlagen und neuste Forschungserkenntnisse
• Customer Intelligence , Deep Learning, AI & digitale Trends

Strategic Leadership

• Theories of leadership and leadership development
• Cascading values and philosophy
• Personal resilience
• Reflective learning and rationality
• Leadership in volatile and uncertain environments, in international settings, in multicultural contexts
• Developing individual and team potential
• Strategic decision making in practice (including, stewardship versus entrepreneurship)

Project Management

• Project planning and feasibility
• Project management software
• Organisation of projects
• Managing risks in projects
• Adaptive Project framework
• Industry standard methodologies (currently PRINCE 2)

Digital Leadership in a World of Continuous Change

• E-commerce
• Business intelligence (OSINT)
• Digital/Social Media marketing, business development and sales
• Digital analytics
• Big data
• ‘The Internet of Things’
• Business continuity and digital supply chains
• Cyber and information security approaches and theories
• Expressing ‘thought leadership’ and growing a positive, professional digital footprint
• Staying competitive by exploiting emerging digital capabilities

Organisational Resillience

• Threat and risk analysis
• Security management and emergency planning
• Business continuity management and resilient supply chains
• Cyber security, social media risks and information assurance
• Legal domains, law-enforcement, regulations and formal ‘international standards’ guidance
• Crisis management – internal management
• Crisis management – stakeholders and public relations

Marketing & Sales Excellence

• Modernstes Marketing und Vertriebswissen für die Praxis
• Future Trends, integrierte Systeme und High Performance Methoden
• Customer Centricity , Experience Management & Digital Marketing

Business Psychology

• Psychologie trifft auf Wirtschaft, Organisation und Individuum
• Wichtige Grundlagen und essenzielles Wissen
• Entscheidungsorientiertes Management im Strategie kontext der täglichen Führung

Master Thesis

Dies ist der letzte Schritt auf dem Weg zu Deinem MBA. Ein wichtiger Schritt selbstorganisierter Arbeit, in dem Du Dein Forschungsfeld identifizieren, hinterfragen, Forschungsziele festlegen, theoretische Erkenntnisse sammeln und analysieren sowie Primärforschung durchführst, um Dein Ziel zu erreichen. Du erhältst einen kompetenten Ansprechpartner in Deinem Fachbereich, der in der Lage sein wird Dich zu beraten und bis zur Einreichung zu begleiten.

Modulinhalte:

• Selbstmanagement – Zeitmanagement, Planung, reflektives Lernen
• Was ist eine Master Thesis?
• Schreiben von Zielen und Forschungsfragen für Aufgaben/Projekte
• Analyse und Auswertung der aktuellen relevanten Literatur
• Forschungsmethodik – Auswahl, Begründung, Gestaltung und Bewertung
• Forschungsmethoden – Interviews, Fragebögen, Fokusgruppen, Beobachtung, Desk Research
• Datenanalyse & -auswertung
• Akademisches Schreiben